Rise Above Inflation Campaign
Strategy & Concepting / Project Management / Art Direction / Print & Digital Design / 2D & 3D Animation / Marketing Videos / Commercials
This full marketing campaign aimed to increase checking and CD account deposits. With competitive rates and a warm, inviting design members are reassured that when they rise above, the sky is the limit.
Client
Union Square Credit Union
Year
2023
Overview
Always striving to increase offerings for their members, Union Square wanted to launch a full-scale campaign to promote new checking and CD account rates. Members always know what to expect when they walk through the doors, look them up online, or see an ad on television. This campaign was no different and needed to be inviting and warm to their community.
How We Helped
We started by creating key art to remain consistent when building each asset. Ranging a television commercial to direct mail and social media, the design imparts ideas of weightlessness and furthers the overall brand feeling of forward financial momentum for their members.
We utilized a hot air balloon motif featured in a bright blue sky to give a sense of ‘floating’, or not being weighed down by financial burdens.
Heavy Heart was instrumental in the success of our Rise Above Inflation campaign, which announced to our members two significant earning opportunities—both among the most competitive in the nation. The campaign was highly successful, driving substantial returns for our members and garnering national attention.
Rise Above Inflation Campaign
Strategy & Concepting / Project Management / Art Direction / Print & Digital Design / 2D & 3D Animation / Marketing Videos / Commercials
This full marketing campaign aimed to increase checking and CD account deposits. With competitive rates and a warm, inviting design members are reassured that when they rise above, the sky is the limit.
Client
Union Square Credit Union
Year
2023
Overview
Always striving to increase offerings for their members, Union Square wanted to launch a full-scale campaign to promote new checking and CD account rates. Members always know what to expect when they walk through the doors, look them up online, or see an ad on television. This campaign was no different and needed to be inviting and warm to their community.
How We Helped
We started by creating key art to remain consistent when building each asset. Ranging a television commercial to direct mail and social media, the design imparts ideas of weightlessness and furthers the overall brand feeling of forward financial momentum for their members.
We utilized a hot air balloon motif featured in a bright blue sky to give a sense of ‘floating’, or not being weighed down by financial burdens.
Heavy Heart was instrumental in the success of our Rise Above Inflation campaign, which announced to our members two significant earning opportunities—both among the most competitive in the nation. The campaign was highly successful, driving substantial returns for our members and garnering national attention.
Rise Above Inflation Campaign
Strategy & Concepting / Project Management / Art Direction / Print & Digital Design / 2D & 3D Animation / Marketing Videos / Commercials
This full marketing campaign aimed to increase checking and CD account deposits. With competitive rates and a warm, inviting design members are reassured that when they rise above, the sky is the limit.
Client
Union Square Credit Union
Year
2023
Overview
Always striving to increase offerings for their members, Union Square wanted to launch a full-scale campaign to promote new checking and CD account rates. Members always know what to expect when they walk through the doors, look them up online, or see an ad on television. This campaign was no different and needed to be inviting and warm to their community.
How We Helped
We started by creating key art to remain consistent when building each asset. Ranging a television commercial to direct mail and social media, the design imparts ideas of weightlessness and furthers the overall brand feeling of forward financial momentum for their members.
We utilized a hot air balloon motif featured in a bright blue sky to give a sense of ‘floating’, or not being weighed down by financial burdens.
Heavy Heart was instrumental in the success of our Rise Above Inflation campaign, which announced to our members two significant earning opportunities—both among the most competitive in the nation. The campaign was highly successful, driving substantial returns for our members and garnering national attention.