Since 1981, the U.S. Lease Price Report has provided subscribers with essential financial benchmarks for oil and gas leasing across the United States. Now part of the FNCE family, the publication was given a new identity, one that evokes a sense of timeless professionalism and honors its rich history.

Year

Overview

The Farmers National Company Energy team called upon Heavy Heart to rebrand the U.S. Lease Price Report and to use the modernized assets to increase subscribers. This one-of-a-kind publication needed to display feelings of trust, credibility, and dependability. The report is released six times annually; we templatized it to make it easier to generate each time.

How We Helped

The goal was to design a simple and functional brand with respect for the past and adaptability for the future. We employed strong, patriotic colors across the brand to achieve this. The icon is unapologetically oil and gas and bookending the wordmark is the establishing date to acknowledge the history.

The new identity was incorporated into trade show graphics and the design and layout of the publication was fully overhauled. A custom template report file was created to streamline production and ensure consistency regardless of who edits the file.

Since 1981, the U.S. Lease Price Report has provided subscribers with essential financial benchmarks for oil and gas leasing across the United States. Now part of the FNCE family, the publication was given a new identity, one that evokes a sense of timeless professionalism and honors its rich history.

Overview

The Farmers National Company Energy team called upon Heavy Heart to rebrand the U.S. Lease Price Report and to use the modernized assets to increase subscribers. This one-of-a-kind publication needed to display feelings of trust, credibility, and dependability. The report is released six times annually; we templatized it to make it easier to generate each time.

How We Helped

The goal was to design a simple and functional brand with respect for the past and adaptability for the future. We employed strong, patriotic colors across the brand to achieve this. The icon is unapologetically oil and gas and bookending the wordmark is the establishing date to acknowledge the history.

The new identity was incorporated into trade show graphics and the design and layout of the publication was fully overhauled. A custom template report file was created to streamline production and ensure consistency regardless of who edits the file.

Since 1981, the U.S. Lease Price Report has provided subscribers with essential financial benchmarks for oil and gas leasing across the United States. Now part of the FNCE family, the publication was given a new identity, one that evokes a sense of timeless professionalism and honors its rich history.

Overview

The Farmers National Company Energy team called upon Heavy Heart to rebrand the U.S. Lease Price Report and to use the modernized assets to increase subscribers. This one-of-a-kind publication needed to display feelings of trust, credibility, and dependability. The report is released six times annually; we templatized it to make it easier to generate each time.

How We Helped

The goal was to design a simple and functional brand with respect for the past and adaptability for the future. We employed strong, patriotic colors across the brand to achieve this. The icon is unapologetically oil and gas and bookending the wordmark is the establishing date to acknowledge the history.

The new identity was incorporated into trade show graphics and the design and layout of the publication was fully overhauled. A custom template report file was created to streamline production and ensure consistency regardless of who edits the file.