An industry leader in app-based photography editing tools, VSCO is constantly innovating and expanding its offerings. We were contracted to support their internal team with social media video production for a new campaign highlighting some of the community’s creators.

Year

Overview

The VSCO brand is well-established and familiar to many creatives because they offer more than photo editing within their community spaces. The app allows artists to upload and display their work without the pressure of likes and algorithms.

VSCO partnered with six creators to craft a new set of presets based on each artist’s visual style. This campaign empowers and acknowledges the creators behind the images; uplifting and honoring the individual photographer’s artistic vision. 

How We Helped

Our directive was to produce on-brand social content and support the team to execute its vision. To do this, we adapted to our partner’s workflows, studied the brand’s motion library, and kept true to what was created before. We delivered an introduction video, all six individual artist reels, and a wrap-up video. Through this process, we were also able to tighten up some of the brand’s social layouts to adhere better to safe zones for different apps.

When our partners can take a big deep breath because the weight has been lifted, we know we’ve done our job.

Check out VSCO’s page about the presets here.

©2024 All work is the property of VSCO.

An industry leader in app-based photography editing tools, VSCO is constantly innovating and expanding its offerings. We were contracted to support their internal team with social media video production for a new campaign highlighting some of the community’s creators.

Overview

The VSCO brand is well-established and familiar to many creatives because they offer more than photo editing within their community spaces. The app allows artists to upload and display their work without the pressure of likes and algorithms.

VSCO partnered with six creators to craft a new set of presets based on each artist’s visual style. This campaign empowers and acknowledges the creators behind the images; uplifting and honoring the individual photographer’s artistic vision. 

How We Helped

Our directive was to produce on-brand social content and support the team to execute its vision. To do this, we adapted to our partner’s workflows, studied the brand’s motion library, and kept true to what was created before. We delivered an introduction video, all six individual artist reels, and a wrap-up video. Through this process, we were also able to tighten up some of the brand’s social layouts to adhere better to safe zones for different apps.

When our partners can take a big deep breath because the weight has been lifted, we know we’ve done our job.

Check out VSCO’s page about the presets here.

©2024 All work is the property of VSCO.

An industry leader in app-based photography editing tools, VSCO is constantly innovating and expanding its offerings. We were contracted to support their internal team with social media video production for a new campaign highlighting some of the community’s creators.

Overview

The VSCO brand is well-established and familiar to many creatives because they offer more than photo editing within their community spaces. The app allows artists to upload and display their work without the pressure of likes and algorithms.

VSCO partnered with six creators to craft a new set of presets based on each artist’s visual style. This campaign empowers and acknowledges the creators behind the images; uplifting and honoring the individual photographer’s artistic vision. 

How We Helped

Our directive was to produce on-brand social content and support the team to execute its vision. To do this, we adapted to our partner’s workflows, studied the brand’s motion library, and kept true to what was created before. We delivered an introduction video, all six individual artist reels, and a wrap-up video. Through this process, we were also able to tighten up some of the brand’s social layouts to adhere better to safe zones for different apps.

When our partners can take a big deep breath because the weight has been lifted, we know we’ve done our job.

Check out VSCO’s page about the presets here.

©2024 All work is the property of VSCO.