PortraitPress is an online platform where anyone can quickly order one-off or small batch prints to be shipped directly to their home. This is a new, exciting product offering from Candid Color Systems and they needed a logo, favicon, and style guide for their launch.

Year

Overview

Candid Color Systems provides more than a full-service photo lab and strives to help business owners in the photography industry succeed with the help of their marketing tools, photofinishing services, and other innovative product offerings.

How We Helped

Our partners at Candid wanted the PortraitPress logo to symbolize the letter ‘P’ and to utilize their brand’s specific blue; our market research indicated that tying back to the main brand was advantageous to depict the expertise and knowledge behind their products. Layers of “sheets” or “photos” were used to accomplish the ‘P’ shape. A few lighter colors were introduced to soften the blue, appeal to their demographic, and nod to the printing process.

To accompany the brand and add some versatility, we produced several patterns for PortraitPress. A style guide was also created to maintain brand consistency over time.

PortraitPress is an online platform where anyone can quickly order one-off or small batch prints to be shipped directly to their home. This is a new, exciting product offering from Candid Color Systems and they needed a logo, favicon, and style guide for their launch.

Overview

Candid Color Systems provides more than a full-service photo lab and strives to help business owners in the photography industry succeed with the help of their marketing tools, photofinishing services, and other innovative product offerings.

How We Helped

Our partners at Candid wanted the PortraitPress logo to symbolize the letter ‘P’ and to utilize their brand’s specific blue; our market research indicated that tying back to the main brand was advantageous to depict the expertise and knowledge behind their products. Layers of “sheets” or “photos” were used to accomplish the ‘P’ shape. A few lighter colors were introduced to soften the blue, appeal to their demographic, and nod to the printing process.

To accompany the brand and add some versatility, we produced several patterns for PortraitPress. A style guide was also created to maintain brand consistency over time.

PortraitPress is an online platform where anyone can quickly order one-off or small batch prints to be shipped directly to their home. This is a new, exciting product offering from Candid Color Systems and they needed a logo, favicon, and style guide for their launch.

Overview

Candid Color Systems provides more than a full-service photo lab and strives to help business owners in the photography industry succeed with the help of their marketing tools, photofinishing services, and other innovative product offerings.

How We Helped

Our partners at Candid wanted the PortraitPress logo to symbolize the letter ‘P’ and to utilize their brand’s specific blue; our market research indicated that tying back to the main brand was advantageous to depict the expertise and knowledge behind their products. Layers of “sheets” or “photos” were used to accomplish the ‘P’ shape. A few lighter colors were introduced to soften the blue, appeal to their demographic, and nod to the printing process.

To accompany the brand and add some versatility, we produced several patterns for PortraitPress. A style guide was also created to maintain brand consistency over time.