There’s a financial institution on nearly every corner in the small town of Wichita Falls, Texas. With so many options available to the community, Union Square needed to stand out with a brand that instills trust, a feeling of belonging, and a forward momentum.

Year

Overview

Since 1957, Union Square Credit Union has been dedicated to the success and financial well-being of employees, members, and their families. As a long-standing pillar in their community, they strive to connect with members while improving experiences. And with guiding principles similar to our own they value people helping people.

How We Helped

We help keep Union Square moving; without a robust in-house marketing department, we work together closely to get things done. Consistency is key to subtle brand evolutions. Over the years, we have grown our partnership and their deposits and membership.

Our challenge is to honor the history and evolve the brand into something modern and visually engaging while remaining consistent and welcoming to their community. We utilize angles to signify forward movement, red overlays for a sense of urgency, and feature local people to focus on those living in the community.

There’s a financial institution on nearly every corner in the small town of Wichita Falls, Texas. With so many options available to the community, Union Square needed to stand out with a brand that instills trust, a feeling of belonging, and a forward momentum.

Overview

Since 1957, Union Square Credit Union has been dedicated to the success and financial well-being of employees, members, and their families. As a long-standing pillar in their community, they strive to connect with members while improving experiences. And with guiding principles similar to our own they value people helping people.

How We Helped

We help keep Union Square moving; without a robust in-house marketing department, we work together closely to get things done. Consistency is key to subtle brand evolutions. Over the years, we have grown our partnership and their deposits and membership.

Our challenge is to honor the history and evolve the brand into something modern and visually engaging while remaining consistent and welcoming to their community. We utilize angles to signify forward movement, red overlays for a sense of urgency, and feature local people to focus on those living in the community.

There’s a financial institution on nearly every corner in the small town of Wichita Falls, Texas. With so many options available to the community, Union Square needed to stand out with a brand that instills trust, a feeling of belonging, and a forward momentum.

Overview

Since 1957, Union Square Credit Union has been dedicated to the success and financial well-being of employees, members, and their families. As a long-standing pillar in their community, they strive to connect with members while improving experiences. And with guiding principles similar to our own they value people helping people.

How We Helped

We help keep Union Square moving; without a robust in-house marketing department, we work together closely to get things done. Consistency is key to subtle brand evolutions. Over the years, we have grown our partnership and their deposits and membership.

Our challenge is to honor the history and evolve the brand into something modern and visually engaging while remaining consistent and welcoming to their community. We utilize angles to signify forward movement, red overlays for a sense of urgency, and feature local people to focus on those living in the community.